MUMBAI: The countdown to the tenth year of IIFA has begun. IIFA celebrates a Golden Decade in Indian Cinema. The Film Industry is excited and feeling the IIFA fever, and all set to cast their votes. Each year industry stalwarts, actors, directors, producers, technicians, composers and behind the scenes communities cast their votes, which would decide the nominations for the main awards. The Industry is invited to cast their votes and shortlist nominations in the category of the Popular Awards. The 6th, 7th and 8th of March will mark the 10th year of IIFA's Voting Weekend, where Amitabh Bachchan, the IIFA Brand Ambassador will cast the first vote as he does each year to initiate proceedings. The IIFA Voting process is a stringent and methodical procedure that is closely monitored by the official auditors for the event. The popular category nominations are put up on online for the global audience to participate in the voting process. Around a thousand people on average from the film industry from Directors to spot boys come in each year to vote at the Weekend. Manmohan Shetty, Producer & IIFA Advisory Board member said, "IIFA has grown into an event of repute over the last 9 years. This year, being the 10th year of IIFA, the celebrations will be bigger! At the IIFA Voting Weekend is the only Awards where the entire film Industry comes to vote. The Technical Award winners and the Popular Award nominations are derived from this voting weekend." Arjun Rampal said, "The IIFA Voting process is a very credible one where the entire film industry comes in to vote over a Weekend only to learn the results at the main Awards night. I have visited IIFA before and have even played at the IIFA charity match. I am very excited about casting my vote this year especially cause my movies may just be nominated." Farhan Akthar said, "I have visited the IIFA's before and am extremely hopeful that ROCK ON will be nominated for the tenth year IIFA Awards. The entire cast will be on hand to cast our votes at the Voting Weekend as will many members of the film fraternity." David Dhavan said, "I have been to several IIFA's and have enjoyed myself more with each year. I have even showcased my movies there like Partner. I have also cast my vote for IIFA several times and will be doing so this year as well for the biggest IIFA so far."
News via http://www.asianews.com.pk
